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Samsung’s ambition to become a global leader in the consumer electronics industry is complemented by their investment in research and development and marketing functions of the organisation, as well as adapting a strategy of glocalisation, using their recognisable brand name but becoming aware of the needs and desires of customers. Consumer electronics market: global industry analysis and opportunity assessment 2015 - 2020 feb 09, 2016, 10:47 et from reportbuyer london, feb 9, 2016 /prnewswire/ -. Persistence market research in its report ‘consumer mobile payments market: global industry analysis and forecast, 2016 - 2026’, has conducted a comprehensive study of the global consumer mobile payments market for the period 2016-2026.
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